Fridays in the Asher is a popular spring concert series that has become a staple in the Cheyenne community.
The series originally began in 2012 with direction from a small group of locals operating under a nonprofit known as Lights On. The group looked to fill the ground floor level space of the Hynds Building, a historic hotel in the heart of downtown Cheyenne, with a small list of bands you’d find playing at local bars. Initially these shows brought small crowds of 60 people or so. As the series began to grow in popularity, the crowds followed and so did the inspiration of its directors.
The series continued to grow over the years and in 2017 was eventually relocated a few blocks over to the Asher Building and rebranded as Fridays in the Asher. The upper level of the Asher has a capacity of just under 300 attendees and has provided a space for the small series to become a full-on music festival.
“We’ve been able to remain nonprofit and affordable to the community,” said Mike Morris, current director of Friday’s in the Asher.
Tickets for these event are only $5, and have been since its early shows in the Hynds Building. This years series features a season pass, available to concert goers for only $25.
This year’s lineup began on Friday February 8th with The Josh Gonzales Band and Joe Hertler and the Rainbow Seekers. The 2019 lineup has a total of 11 dates, featuring the likes of Matthew Santos, an American rock and folk singer commonly known for his collaboration with Lupe Fiasco (“Superstar”) and Naia Izumi, the 2018 NPR Tiny Desk Contest winner.
Volunteer opportunities are available by contacting Fridays at the Asher via Facebook. Morris expressed the importance of volunteers in order to keep this series growing. Morris said he encourages young members of the community to get involved with opportunities like street team promotions.
The festival is currently put on by Arts Cheyenne and organized in its entirety by volunteers. All event revenue including door and beverage sales are recycled into a budget to fund the festival,allowing for the booking of artist and promotions of the event.